This talk was given at a local TEDx event, produced independently of the TED Conferences. TEDxJaffa partnered with The British Council (http://www.britishcouncil.org.il/en), which connects people with learning opportunities and creative ideas from the UK. BIRAX (http://www.britishcouncil.org.il/en/programmes/science/birax) (the Britain Israel Research and Academic Exchange Partnership) is a £10 million initiative of the British Council and British Embassy in Israel that funds cutting-edge research using stem cell therapies to tackle some of the world’s most dreadful diseases.

Marker Training is a way to train dogs and build better communication with them, and it works great with people, too! Using positive reinforcement and the science of how all animals learn can change every relationship in your life: with your dog, your cat, your spouse or your child. Teaching this way focuses on what the learner does right and gets you more of that; it deepens the bond, builds cooperation and helps us to understand our learner in a new way, whether he is a dog, a person or another species. Feel free to try this at home!

Noa Szefler, 32, ​is a co-​founder and ​the Director of Academics at the Marker Training Institute of dog training and behavior. She​ is​ also​ a certified assistance dog instructor for people with disabilities. Noa is a 13-year veteran in the dog training field, focusing on the special bond between people and their dogs and the ways in which people and dogs help each other.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

43 Comments

  1. k9 aid

    June 21, 2018 at 1:36 am

    Humans want to be loved and then put their feelings onto the animals. this training does work especially in confinement like the Aquariums when food is the motivator. Release the animal to the wild see what method wins out. If the trainer gets the animals attetion by using the resources it can work. How ever cause and affect works well also. In nature how did all the animals learn with out all this science to confuse the situation. however its been my experience when many of these trainers are presented with other methods they deny it. The type of words that are used like archaic, force, aggression is old but still used as the trigger words to murky the waters of what other trainers are doing. years ago working on farms there where never problems with dogs but this is never addressed. the problem is the love and affection before the work it will always fail

    Reply

  2. z1z2z3z z1z2z3z

    June 21, 2018 at 1:36 am

    Excellent video!

    Reply

  3. Sharon Crichton

    June 21, 2018 at 1:36 am

    Excellent summary – I too will find this helpful for my clients. Bit by bit we are making the lives of animals better.

    Reply

  4. Andre Marais

    June 21, 2018 at 1:36 am

    Boooring.

    Reply

  5. Gary Abbott

    June 21, 2018 at 1:36 am

    Meh, this is a typical misinterpretation and understanding of dominance hierarchy and relationships between dogs and people. Starting with the beginning premise and main theme of being your dogs best friend. Its only a popular idea largely because it plays on peoples emotional fear and ignorance of dog training.

    Reply

  6. attananightshadow

    June 21, 2018 at 1:36 am

    Her saying dogs don’t function under dominance hierarchy’s is hilariously inaccurate.

    Reply

  7. Daniel Salvador

    June 21, 2018 at 1:36 am

    I stop watching once she said a dog greeting you is an unwanted behavior. A dog greeting you is one of the best things in the whole wide world.

    Reply

  8. john miller

    June 21, 2018 at 1:36 am

    This woman is not a dog trainer. She's an actor impersonating one on a Ted Talk.

    Reply

  9. asim karma

    June 21, 2018 at 1:36 am

    When you give rewards to a food agressive dog for his behaviour it only reinforces him to think that growling or being agressive over food is a good thing and he will never get over this. A dog doesn't understand like us humans. Cesar Milan's perspective of dogs and his techniques are the most logical and proven techniques for rehabilitation. Dogs come from wolves and no matter how domesticated and trainable they are they still have that primal instinct in their genes!

    Reply

  10. I love when my 4 dogs all jump on me when I come home from school :3

    Reply

  11. Rebekah Johnson

    June 21, 2018 at 1:36 am

    I will never understand why all these new trainers are so afraid to tell a dog no ?‍♀️ They are not humans. You can’t have any sort of relationship, human or canine, where you just ignore all the bad and focus on the good. It doesn’t eradicate or solve the negative problems whatsoever.
    If my husband is cheating but he’s good with money, do I just focus on his financial skills and ignore the infidelity? If my toddler is drawing on the wall with a Sharpie and I redirect her to her dollhouse, did she learn that drawing on the wall is wrong? Nope, she’s gonna go right back to doing it. Same with dog behaviors.

    Reply

  12. Walter Lucchesi

    June 21, 2018 at 1:36 am

    When my dog was growling I was giving a Negative feedback, which means what it means: don't do it! When he stopped and lick my hand instead I was petting him and rewarding him: Positive. And he understood. This is communication as well. What a lots of nonsense

    Reply

  13. Walter Lucchesi

    June 21, 2018 at 1:36 am

    So she teaches tricks, not behaviour to a collie, big stuff!?!? My dogs is a bully and he knows all the tricks of the world but behaviour is a different thing. This is a ridiculous talk for a laugh. Have you ever seen a pack of dogs behaving. Meeting. Adjusting to one another? Lost 10 minutes of my life

    Reply

  14. jonmaclaude

    June 21, 2018 at 1:36 am

    Please tone down your knowledge arrogance, you talk as if you know it all, nothing more around the corner. It would be a waste if you really got it right cause I almost quit before the end.

    Reply

  15. Ana Larson

    June 21, 2018 at 1:36 am

    Peaceful, positive, progressive polite, relationships are good for everyone and everything, our schools in the US need this instead of gun control. And yes this is how we train service and therapy dogs as we want the best for the dog and us to be reliable.Yelling just marks the bad behavior in the only way she knows as a new marker negatively, that makes no sense. Marker or clicker training works for all animals and humans.

    Reply

  16. Rahul Gupta

    June 21, 2018 at 1:36 am

    Lady when you make the dog sit somewhere (doesn’t matter on the floor or the bed or the sofa), or the mere fact that you give your dog a certain amount of food that you or your vet seems fit for the dog, or when you choose the time for your dog to walk, or even how to walk, whom to meet etc; all these things you do, you are essentially being dominant to your dog!

    Dominance and Aggression are not the same. Moreover dominance doesn’t necessarily lead to aggression until the owner either due to lack of knowledge or mistreatment.

    There are plenty of random research done on dog psychology but most of those research never realized or bothered about the differences between the causation and correlations between the variables being studied. Neither do they have enough number of dogs to conclude their research as a valid one.

    As a dog behaviorist, I do reward dogs as well as use body language to communicate with dogs but I try not to use food with every dog, because every dog is different. There are dogs who would start jumping and running just because there is food and even though you get your dog to sit and wait for the food it doesn’t necessarily mean he is calm and the main point is to have a calm dog rather than excited one.

    So please study up and verify your research before you give a TED f**king talk.

    And to all the viewers who watch anything and everything uploaded on YouTube please do your own research and verify if the research is actually valid or not. Don’t just take anybody’s or even my word for it. Go do your own research as well. A research that is VALID!!

    P.S.- Dogs/Wolves/other canines DO NOT reward or even give treats to their pups to discipline them. If you really want to help people to know dogs and communicate with them show them how a stable and balanced mother dog handles her pups rather and learn from the mother dogs and balanced and calm senior dogs handling pups and junior dogs.

    Reply

  17. V V

    June 21, 2018 at 1:36 am

    YES!! Finally! Long awaited attitude and video content!!! "…in the name of training". Will look for more videos and info from you!!!!… ALL: recommend this video!

    Reply

  18. Itek Bhutani

    June 21, 2018 at 1:36 am

    Okay, this was very good. Notice how she mentioned only good examples? Even when she wanted to mention anything negative. Amazing talk. Thank you.

    Reply

  19. Terry Ogden

    June 21, 2018 at 1:36 am

    Works with cattle also, not the fine level you get with a dog as you're not as intimate, but in working a herd. It is much easier to let them know something is up, give them a little time to sort out, then begin to move them to where you want them to be. Nothing worse than being in tight quarters with a 1000 pound animal that you have put in fight or flight by yelling, screaming and chasing them around. Good talk, but, I very much agree with what you said and it is how I treat all in my life, dogs, cats, kids, and the herd.

    Reply

  20. Nick Southorn

    June 21, 2018 at 1:36 am

    So don't set boundaries, let the dog sit on the couch? I fully agree with reward based training for agreeable dogs but more is needed for aggressive dogs. Children need positive training as well as boundaries so why not an animal.

    Reply

  21. Casual Chaos

    June 21, 2018 at 1:36 am

    A dog running and jumping is his smile. Don't take away his smile ?????

    Reply

  22. Geronimo

    June 21, 2018 at 1:36 am

    Ohh Please …Dogs are not humans lady so stop treating them and telling people that dogs are not driven by dominant behavior, Women make the worse trainers in the world and are the ones that have dogs with the most problems , SHE DOES NOT KNOW WHAT SHE IS TALKING ABOUT

    Reply

  23. rwfrench66

    June 21, 2018 at 1:36 am

    No, dogs don't want us to tell them what we want them to do.  Dogs know two things, lead or follow.  If you don't establish yourself as a leader they will take the lead.  It's not aggressiveness!  Someone has to be the leader and if you don't take the lead they will!

    Reply

  24. Gilberto Klein

    June 21, 2018 at 1:36 am

    Terrible presenter

    Reply

  25. Jeanne Davis

    June 21, 2018 at 1:36 am

    consider using the positive reward system with the Palestinians whose territory Israel occupies. Maybe the positive reward would be little by little withdrawal from Palestine's rightfully land.

    Reply

  26. Henry Chinaski

    June 21, 2018 at 1:36 am

    Great! Thank you!

    Reply

  27. At Attention Dog Training

    June 21, 2018 at 1:36 am

    This is a fantastic speech. I teach this information to people every day. Keep up the good work!

    Reply

  28. Luis G. Blodgett

    June 21, 2018 at 1:36 am

    The great thing about this method is that, true to its promise, it works – and very well. These training methods are firm, consistent, compassionate and effective. It gives everything to straight up with practical methods to train or re-train what we have messed up. https://plus.google.com/b/107951927709284858616/107951927709284858616/posts/RSQwUk6RBv2

    Reply

  29. Meredith Hopper

    June 21, 2018 at 1:36 am

    I’m not quite sure for how long the TRIAL is going to be available, but you can still google Daryl Arktrom to get access, there’s the pro dog training course to become a whisperer 🙂

    Reply

  30. Stefano Fava

    June 21, 2018 at 1:36 am

    Videoes like these got so few views, while some video of an selfproclaimed mexican dogwasher choking dogs gets millions..
    People are really getting stupid this side of the 2000´s..

    Reply

  31. mike summers

    June 21, 2018 at 1:36 am

    try using these techniques on a red case pit bull that will be put down if it bites again. They simply wouldn't work, not to mention she only mentions corrections as being yelling and punishing implying there is no reward system involved in training that uses small amounts of light corrections. based on her logic us as humans specifically kids don't need to be told we did something wrong? Its people and thinking like this that are a reason tons of dogs in shelters get put down each day. This hole correction – reward debate is interesting because its only the reward based trainers who are the ones who stereotype and shun trainers for using different techniques such as corrections. Training should be humane and effective. I would rather tug on a pinch collar once to make my dog snap out of the barking dogs that are poorly trained and simply thrown outside with an electric fence than have him get anxious and worked up 15 times until he realizes how positive reinforcement works without being told what they are doing wrong. If you are mentally unable to tell if your dog or dog your working with is unhappy or not responding to certain training techniques you have no business owning one and especially training one!

    Reply

  32. Bobby A. Duval

    June 21, 2018 at 1:36 am

    A wonderful resource for anyone thinking of entering the dog training profession. Lots of great information about the dog behavior and very detail oriented. It has excellent everything you ever wanted to know about dog. https://t.co/JXEa8h8tl9 . Very informative great.

    Reply

  33. GOGG LESUCKS

    June 21, 2018 at 1:36 am

    this is like 5 year old thinking.

    Reply

  34. Ozirio Amaro Filho

    June 21, 2018 at 1:36 am

    Dog Training Secrets. Use these dogs training secrets to succesfully train your dog.
    ————-Go Here==>>>>>>>https://plus.google.com/107984602498948672598/posts/ZndGCQHkPrj

    Reply

  35. Ryan Dryer

    June 21, 2018 at 1:36 am

    I'm struggling to understand the point of this talk and the title is not helping the only time she talks about other people is when she tells her friend to manipulate her boyfriend so he behaves how she wants. As for the only use positive reinforcement to train your dog that is just stupid that will not teach them what not to do only what is better to do, it's fine to tear the post to shreds but it's better not to this could work over time but it will be a while.

    Reply

  36. Vicky Alhadeff

    June 21, 2018 at 1:36 am

    Great talk. Looking for positive reward based  trainers in Israel for friends… near Hod ha Sharon… any recommendations?

    Reply

  37. KellyOKellyComedy

    June 21, 2018 at 1:36 am

    I hope Cesar Millan sees this. He needs it.

    Reply

  38. goldenpaws_4221

    June 21, 2018 at 1:36 am

    Absolutely brilliant!

    Reply

  39. Deb Manheim

    June 21, 2018 at 1:36 am

    I'm hoping that one day she will be preaching to the choir.  "We're" not "there" yet, but more and more people are looking for more proven methods of training.

    Reply

  40. Donna Harris

    June 21, 2018 at 1:36 am

    Brilliant. So simple.

    Reply

  41. שני גפן

    June 21, 2018 at 1:36 am

    I loved it, so simple to use, the way you talked made me realize how to Change my life, thank you!!

    Reply

  42. Vadim Mar

    June 21, 2018 at 1:36 am

    Great talk – Reward the good behavior

    Reply

  43. Theo Stewart

    June 21, 2018 at 1:36 am

    This is a brilliant talk and I shall be showing it to all my future clients

    Reply

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